When it comes to search engine results, if you’re not first, you’re last. This may sound harsh, but the fact is that customers don’t want to spend hours checking website after website; they’re likely to pick the first relevant site that comes up. This is particularly true in the uniform industry, where most of your clients will be businesses with strict schedules. Thus if you want to succeed in uniform marketing, you must get your site to appear at the top of all relevant search results, and that means mastering the art of SEO.
SEO for Uniform Sellers
SEO stands for “search engine optimization.” As its name implies, it is the practice of writing content so that it performs well on search engines. The better you are at SEO, the more often you can expect your website to show up at the top of customers' search results.
The uniform industry presents some unique opportunities for SEO. In particular, uniform marketers have the ability to:
- Take Advantage of Hot Topics- One of the most effective SEO strategies of the modern world is to link your products to trending topics. This way, you can get your website to come up in the search results when customers search for those topics, gaining you considerable publicity with little effort on your part. Uniforms are uniquely relevant to a range of topics. From workplace mishaps and accidents to customer service complaints to new branding initiatives, it’s easy to find news stories that relate directly or indirectly to uniforms. All you have to do is write some articles and ads that mention those stories and you’ll get much of the traffic from people interested in them.
- Cultivate Links from Clients- As a uniform marketer, you’ll mainly be doing business with other companies, most of which should have SEO and content marketing strategies of their own. Try to convince these clients to link to your website and social media pages in their content. You can make this reciprocal, promising to link back to them if they link to you. Not only does this drive customers who visit their site onto yours, but the more links there are to your site, the higher your site will appear in search results.
- Make Use of Quality Keywords- When it comes to setting your website apart in search results, keywords are, well, key. And because uniforms have specific benefits and fit specific needs, it’s easy to come up with unique keywords for every piece of gear you sell. Simply imagine what search terms prospective customers are likely to use when searching for uniforms like the ones you sell. If you use these terms strategically in your content, you ensure that your site appears at the top of searches from people who are specifically likely to want what you’re selling.
Here at UniformMarket powered by Sellers Commerce, we provide you with tools such as B2B Program Manager and Retailer Pro, which can connect you with the products and data you need for your employees or business. Whether you are a uniform retailer or an energy company needing to fit your employees with new uniforms and gear, we have the tools and services for you. Contact us for a demo today!