If you are an ecommerce uniform retail company, you need some ecommerce marketing strategies to obtain new customers as well as entice old customers to keep coming back to your store. With these proven ecommerce marketing strategies and tips, we are going to teach you how to bring in traffic to your site, build relationships and trust with customers, and get back those lost sales. Ready to grow your ecommerce business?
Define Your Sales Cycle
Every business is unique. How long does it take before a customer makes a purchase on your site? Knowing how customers move through your sales process can be helpful so that you can create the best ecommerce marketing strategies possible.
If you dont know how long it takes a customer to complete your sales cycle it will be difficult to pinpoint which platforms you should be advertising on, when you should be aggressively retargeting or sending emails. Does your customer convert in a week, a month, a year? Defining your sales cycle will require some research as well as testing. Once you have this down you can move on to our next ecommerce marketing strategies.
Optimize Your Checkout Process
Decrease cart abandonment by optimizing your checkout process. This is one of those ecommerce marketing strategies that is often neglected by businesses but it is possibly the most important one! You spend so much time building trust with potential customers to get them to purchase from you and you need to continue building that trust throughout your checkout process. If your checkout process is smooth and trustworthy from start to finish, you will increase conversion rates and decrease cart abandonment. The next five ecommerce marketing strategies are helpful when optimizing your checkout page.
Make your checkout process as easy as possible
Try to get everything on one page. If you have to have several pages, consider showing a progress bar at the bottom of each page so that your customers can visualize how much longer your checkout process will take. Make buttons easy to find the more time a customer spends looking for the next button or the checkout button the quicker they can become frustrated with your site.
Some online stores have a very easy checkout process. They have three sections all on one secure checkout page. The first section is for shipping information, the next for billing and finally you can review your purchase. They include a photo of the product or products you are purchasing and break down your total amount so that you can see how much you are paying for shipping. You can also easily see all of the information you have entered and go back to make corrections without hitting the back button.
Give customers (and search engines) helpful product descriptions
If you are selling any type of clothing or accessory, provide a size guide. Not only will this help customers but it will cut back on returns for your business. You may want to include customer reviews or testimonials as well. Make sure you have a page dedicated to frequently asked questions. This can also be beneficial to your SEO if you write quality descriptions that include keywords. Brush up on what SEO is and how it works before you dive in. Optimizing your descriptions will help you move up in search rankings which means more visibility for your business which can leads to more sales.
Some online stores have killer product descriptions for every single one of their products (and they have a ton!). Each one is helpful for customers and includes keywords for search engines. These details tell customers what the product is made out of, the size, fit and fabric, how to clean it and even tells customers the height of the model in the photo. You dont have to go all out like these stores, but the more effort you put in to your descriptions, the easier it will be for your customers. Not only will they be able to easily find your products, but it will also be easier for them to make a purchase decision.
Show shipping costs.
No one likes to go through the process of typing all of their information in to your site and get all the way to the end only to find out that there is a huge shipping cost. Be upfront with customers. If you can, let them know how much they will be paying at the beginning of your check out process. Or charge a flat rate shipping if this is an option for your products.
In addition to being upfront about your shipping costs, give customers an idea of when their products will arrive or if there are any other shipping details they need to be aware of.
Some successful stores also show shipping costs before you go to purchase your items and they offer the option to checkout with PayPal which is a trusted platform that many shoppers already use. If shoppers already have a PayPal account this expedites their checkout.
Another handy thing that PayPal and many other ecommerce brands are doing now is sending receipts through Facebook messenger. This makes it so easy for customers to keep track of their purchases. The easier you can make it for customers to purchase or return products, the more likely they are to return to your online store.
Give customers the option to keep shopping.
If customers are given the option to keep shopping before they check out they might consider it and continue checking out. But a lot of the time customers will continue to browse your site just to make sure they didnt miss anything. Ecommerce marketing strategies like this are easy to incorporate into your checkout process. Simply add a keep shopping button next to your continue checkout button. Make sure they are both easy to find on your web page.
Let customers know what forms of payment you accept.
You can add the logos of what types of credit cards your store accepts. This helps build trust with shoppers and makes them feel safe when they are entering their credit card information. Add popular security seals to increase trust as well. If customers recognize a security logo they will feel at ease knowing their credit card information is in good hands.
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